UNSCRAMBLING THE MYSTERY OF THE WORDS ON THOSE EGG CARTONS / cage free … free range … organic … And when did eggs become “the perfect food?”
By Larry Levine- You’re standing at the egg section in the dairy department of your local super market. In front of you are 18 different egg cartons. On those cartons you see an assortment of words: free range, cage free, vegetarian fed, pasture fed, pasture raised,... Read More
ANY WAY YOU SLICE IT / a look at “clean label” techniques to disguise your “natural” turkey
By Larry Sheingold – Any way you slice it, they’re all the same. That’s how I regarded processed deli meats. To me, they all share similar unsavory traits – like salt, preservatives, nitrites and other questionable additives. But Oscar Mayer set out a while ago... Read More
THE IMMORTAL CAKE / do those “sell by” and “use by” dates have any real meaning?
By Larry Sheingold – Most everyone loves a young child’s birthday party. Cake. Candles. Celebration. But how would you feel if the cake’s ingredients were the same age as the toddler? Can’t envision using a cake mix that’s turning two years old? Then perhaps you... Read More
WHY THE CMT (CORPORATELY MODIFIED TASTEBUDS) GENERATION LOVES FAST FOOD BURGERS / part three of three
By Larry Sheingold – Ever wonder why burger chains use near-naked models as their sales images? Why not run ads featuring goggle-eyed mad scientists instead? Yeah. Silly question. But the truth is today’s Dr. Frankensteins have more influence over your burger-buying... Read More
CAN RESTAURANTS SURVIVE IN THE PROCESSED FOODS ERA? / part two of three
By Larry Sheingold – “Devour food that’s good for you, the same way you devour food that is not good for you.” That’s the ad copy for a recent Panera Bread TV campaign – and the core of the restaurant chain’s marketing strategy for surviving the Corporately... Read More
CMT / what it is and why it’s a more immediate concern than GMO – part one of three
By Larry Sheingold – Are you OK with frog DNA in your corn chowder? Provocative topic no doubt, especially for vegans, but no less compelling than: are we regularly eating the food equivalent of lead paint? Extreme? Perhaps. But those were the kinds of... Read More
A FISH MONGER’S EXPERT TIPS ON THE SAFE HANDLING OF FISH AT HOME
By Jim Oswalt – (Jim Oswalt is the owner of Gemini Fish Market in Issaquah Washington) I had an incident recently in which I didn’t practice what I preach and the result was catastrophic. Not only did I destroy a bag of beautiful and limited spot prawns, but it took... Read More
CHERRIES / little bundles of flavor and more
By Larry Levine – It was a tree and it grew in Brooklyn. But it had nothing to do with the 1943 novel by Betty Smith. This tree was in the back yard of a two-story red brick apartment building at 311 E. 92nd St., where my grandparents lived. David and Lena... Read More
LESSONS FROM FUKUSHIMA / the nuclear threat to California’s agriculture and the world’s food supply
One reactor at the San Onofre nuclear power plant on the coast of Orange County in Southern California has been shut down since January because of the discovery of hundreds of leaky and corrroded pipes, many of which were installed just two months earlier. In... Read More
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